This means that you can win by creating content that meets the needs of your users. Google always prioritises content that enables users to get the answers that they are looking for.
We know that user intent is at the heart of everything that Google does. All we can do is go with what has worked for us in the past - your milage may vary. There are thought to be another 200+ factors in the algorithm. The only thing that Google has told us is that the content and the site speed are both important factors. Lastly, we’ve also got the tabular form of featured snippet How can you get a featured snippet?Īs usual, Google is tight-lipped about how one might go about scoring a featured snippet. Below, you’ll see an example of the list type of featured snippet. The above screenshot of an answer box is an example of the paragraph type of featured snippet. There are three main types of featured snippets: What kinds of featured snippets are there?
#Tips to get featured snippets plus
This featured snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title and URL. When a user asks a question in Google Search, we might show a search result in a special featured snippet block at the top of the search results page. Here’s how Google describes featured snippets: I’m going to use featured snippets from here on out because that’s the term Google uses. Simple!Īs for the difference between featured snippets and quick answers? It’s just two ways of saying the same thing. Position 0 simply refers to the position of the content it’s known as position 0 because it appears above rank 1 content. What are “position 0”, “quick answers” and “featured snippets”? When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a top result as a featured snippet in the search results. What’s different with a featured snippet is that it is enhanced to draw user attention on the results page. The summary is a snippet extracted programmatically from what a visitor sees on your web page. It’s important to realise that featured snippets are extracted programmatically. Create a post on a website that has good on-page SEOįeatured snippets have become increasingly prevalent in recent years, and despite fears to the contrary, they seem to drive click-throughs rather than diminish them.Create a post that is likely to rank on the first page (and above the fold).
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